Our Brand
The historic sale of 85% of the former Holcim SA (Pty) Ltd to the AfriSam Consortium* in 2007 resulted in the birth of our new brand, AfriSam. The new brand captures the essence of what the new company is all about:
'Afri’ refers to our African heritage and the sub-Saharan African countries in which we operate (Lesotho, Botswana, Swaziland and Namibia)
‘Sam’ relates to the word ‘samente or disamente’ which means ‘cement’ in six of South Africa’s official languages: isiZulu, Northern Sotho , Sesotho, Xhosa, Swazi and Ndebele.
In essence, we are all about ‘African Cement’